WHY IS COHESIVE DIGITAL BRANDING SO IMPORTANT?
"IM DOING JUST FINE WITHOUT IT, WHY START NOW?"
In today's day and age almost everything has gone digital. From shopping for clothes, to booking a table at your favorite restaurant, customers go online. In fact, most people check online before trying anything new. We look at their website, google reviews, and even social media accounts.
This is where the importance of having a cohesive digital presence comes to play. People are often judging by the quality of content and photos just as much as what's in them. Customers are more likely to go to the burger stop that has quality photos of their savory flavors online as well as fully branded social media than the burger stops competitor who has a few blurry photos from reviews in 2015 and a blank Instagram account.
Now I want you to imagine your own business/brand and your competitors.... What do their online presences look like? Are they utilizing social media? Are they on the platform TikTok? Do they have professional photo and video content? Is their website professional with a clean color palette?
Now for the hard part. Ask yourself those same questions. If you answered no to any of them, the odds are that customers have looked online and chosen someone else based on their quality of branding. How many have chosen one of your competitors? How much business have you lost unknowingly?
Having a high quality digital presence enables brands and businesses to showcase the quality of their product while telling their story. When a business or brands environment and story are properly captured, customers want to be a part of that community. If your competitor is not similarly focused on their branding, time and time again consumers will choose YOU!